Business is a dynamic subject. You will learn about the diverse nature of business enterprise and the interdependence of the various parts of the business world. You will explore business success and business failure, investigate local, national and global business markets. Theme 1 topics 1.1 Meeting Customer Needs 1.2 Market 1.3 Marketing Mix and Strategy 1.4 Managing People 1.5 Entrepreneurs and Leaders Theme 2 topics 2.1 Raising Finance 2.2 Financial Planning 2.3 Managing Finance 2.4 Resource Management 2.5 External Influences Theme 3 topics 3.1 Business Objectives and Strategy 3.2 Business Growth 3.3 Decision-making Techniques 3.4 Influences on Business Decisions 3.5 Assessing Competitiveness 3.6 Managing Change Theme 4 topics 4.1 Globalisation 4.2 Global Markets and Expansion 4.3 Global Marketing 4.4 Global Industries & Multinationals