You don’t have to be an entrepreneur to study business. Anyone can benefit from learning more about the world of business. If you’re an artist, studying business can teach you the skills needed to sell your work and make a name for yourself! Some of the best-paying jobs require an understanding of business. Whether you want to work in market research, management, public relations or banking, you need a thorough understanding of the business world. Studying Business encourages learners to develop skills to apply to a wide range of business techniques and concepts across a wide range of business contexts. Component 1 focuses on new business start-ups and SMEs, allowing learners to be introduced to the four main functions of a business and the core concepts within each function. Component 2 introduces learners to analytical techniques and business strategies and requires the analysis and evaluation of quantitative and qualitative data. Component 3 completes the holistic approach by introducing the wider external environment and how businesses adapt to succeed in a global marketplace. The structure allows learners to provide extended responses and demonstrate their ability to draw together different areas of knowledge and understanding from across the full course of study.