The Mass Media bombards us with messages every minute of our waking lives. It is also one of the modern world’s growing employment sectors. Media Students analyse the media; and develop and formulate their understanding of the media and its influential role in today’s society. Students study the relationship between producers and consumers of media. Knowledge and understanding of this relationship are gained through a close examination of seven media forms: film, magazines, broadcasting (Radio and TV), newspapers, advertising, music videos and video games. By applying theories and theorists’ concepts to context, language, representation and audience, over time, students gain a wider appreciation of the power and impact of the media in today’s society. In practical production coursework, students learn how to use creative software (web design and Photoshop) to create their own media products.