The Cambridge Technical in Digital Media has been developed to meet the changing needs of the creative digital industries, and prepare students for the challenges they’ll face in Higher Education or employment. Designed in collaboration with experts spanning the breadth of the sector, the course focuses on the skills, knowledge and understanding that todays universities and employers demand. Students will develop professional and social skills through interaction with clients and peers; as well as theoretical and technical knowledge and understanding to underpin these skills. This will allow their creativity and flair to be harnessed in the design and production of media products used within the industry. Students will develop conceptual ideas, and visualise these all the way through the production cycle; from planning and pre-production right through to editing, post production and presentation of products. These can be either audio or audio visual in nature and will be produced used industry standard software and equipment. They will also learn how to analyse target audience requirements, research market demand and bring a media concept alive working in line with legal and regulatory requirements, in a safe and effective way, protecting themselves and those they are working with from injury or harm.