Business is front-page news. In this extremely relevant, dynamic course you will learn all about starting a business and managing a large, multinational organization in a world where companies operate under greater scrutiny than ever before. The business world affects our daily lives, whether we are shopping in the high street or considering issues such as the impact of leaving the EU. There is a greater focus on what you read and hear in the news such as digital technology and e-commerce, international business, globalization, and business ethics. You will study business in a variety of contexts and use a problem-solving approach to gain insight into the factors affecting the operation of a business. A Level Business can give you the analytical models and information required to understand how businesses are created, managed, and become successful. A level Business suits students who like business! If you enjoy watching The Apprentice or Dragon’s Den if you like the idea of buying shares or if you want to manage a business then this is the subject for you. You need to know more about why people are set up in business, what makes them successful, and how they can do things even better. These are the types of issues you might consider when studying Business at A level. To answer these questions you are expected to analyze the key factors involved such as objectives, risk, costs, returns, constraints, and ethics, and recommend the best course of action for a business given its existing position. Essentially the course is about debating and decision-making in a business context and as such it develops invaluable skills for whatever you want to do next. You need to learn and understand the theory and then apply it to a context. The “right” answer will depend on the problem in front of you and you need to be able to think issues through logically, put together well-reasoned arguments, and make recommendations. Year 1 Theme 1: Marketing and people. This theme develops an understanding of meeting customer needs, the market, marketing mix and strategy, and managing people, entrepreneurs, and leaders. Theme 2: Managing business activities. This theme develops an understanding of raising finance, financial planning, managing finance, resource management, and external influences. Year 2 Theme 3: Business decisions and strategy. This theme develops the concepts introduced in Theme 2: business objectives and strategy, business growth, decision-making techniques, influences on business decisions, assessing competitiveness, and managing change. Theme 4: Global business. This theme develops the concepts introduced in Theme 1: globalization, global markets and business expansion, global marketing, global industries, and companies.