Business Studies

Course summary

Year 12 Practical skills and theoretical understanding are at the heart of understanding the world of business. In Unit 1 Exploring Business, students will study the purposes of different businesses, their structure, the effect of the external environment, and how they need to be dynamic and innovative to survive. In Unit 2 Developing a Marketing Campaign, students will gain skills relating to, and an understanding of, how a marketing campaign is developed. Marketing is a dynamic field central to the success of any business. This unit will explore the different stages of the process that a business goes through when developing its marketing campaign for a given product/service, including the role of market research data and other information. Year 13 As part of the Unit 3 Personal and Business Finance topic, students will develop the skills and knowledge needed to understand, analyse and prepare financial information. Personal finance involves the understanding of why money is important and how managing money can help prevent future financial difficulties. The business finance aspects of the unit include accounting terminology, the purpose and importance of business accounts and the different sources of finance available to businesses. In Unit 8 Recruitment and Selection, students will explore how the recruitment process is carried out in a business, be taught the skills needed for an interview situation and then be given the opportunity to participate in selection interviews and review their own performance.