Business Studies:Single

Course summary

A Level: • Introduction to Business (Business Types, Business Objectives and Stakeholders. • The local, wider, and global business environment. • Marketing: Market research, Marketing strategies, Product portfolio analysis, elasticity of demand, sales forecasting, and time series analysis. • Human Resources: Recruitment and selection, training, motivation, and leadership styles. • Finance: Accounts (Income statements and Statements of Financial. Position), Cash flow forecasting, accounting performance ratios, and sources of finance. • Operations Management: Logistics, break-even analysis, methods of production, Japanese manufacturing processes, quality management. • Analysing the external business environment using PESTEL analysis. • Types of markets and competition (monopolies, oligopolies, Porter’s 5 Forces). • Business economics: demand and supply. • The impact of Government Fiscal and Monetary policies. • Business decisions (Decision trees, Ansoff Matrix, Critical Path Analysis). • Impact of globalisation.