Students will learn the skills and apply them to create a proposal to meet a client brief; produce planning materials; create and manage original content for the product and apply editing techniques. Learners must achieve 3 mandatory units – units 1, 2 and 3, plus a minimum of 120 GLH chosen from the optional units (30 GLH and 60 GLH). Unit 1 – Media products and audiences The aim of this unit is for students to develop their understanding of how different media institutions operate in order to create products that will appeal to specific target audiences; different ownership models within media industries, analysing different media products, how audiences are categorised, researched and targeted by media producers and, how media institutions distribute and advertise their products to audiences. Unit 2 – Pre-production and planning Mandatory unit that forms the foundations of the course. Students will learn about the preproduction process the creative media industry follows when creating a product, carrying out research in the planning stage of media production, legislation that needs to be considered and, constraints including timescales and resources. Students will understand how to create preproduction documents in relation to client requirements and how to plan projects to meet these needs. Unit 3 – Creating a media product Students will develop knowledge and understanding of the production processes of producing a media product from one of the following: • Print-based product • Audio-visual product • Audio product
Standard requirements - 5 x level 2 qualifications: GCSEs at level 4 or above or BTECs at a pass or above, including at least grade 4 in English and Mathematics.
- Unit 1 – 2 hour exam – Media products andaudiences - Unit 2 – 2 hour exam - Pre-production andplanning - Unit 3 – Coursework - Creating a media product - Unit 21 – Coursework – Plan and deliver a pitch fora media product - Unit 20 – Coursework – Advertising media - Unit 24 – Coursework – Cross media industry awareness
About Education Provider
| Region | West Midlands |
| Local Authority | Coventry |
| Ofsted Rating | Good |
| Gender Type | Co-Educational |
| Address | Axholme Road, Wyken, Coventry, CV2 5BD |
Students will learn the skills and apply them to create a proposal to meet a client brief; produce planning materials; create and manage original content for the product and apply editing techniques. Learners must achieve 3 mandatory units – units 1, 2 and 3, plus a minimum of 120 GLH chosen from the optional units (30 GLH and 60 GLH). Unit 1 – Media products and audiences The aim of this unit is for students to develop their understanding of how different media institutions operate in order to create products that will appeal to specific target audiences; different ownership models within media industries, analysing different media products, how audiences are categorised, researched and targeted by media producers and, how media institutions distribute and advertise their products to audiences. Unit 2 – Pre-production and planning Mandatory unit that forms the foundations of the course. Students will learn about the preproduction process the creative media industry follows when creating a product, carrying out research in the planning stage of media production, legislation that needs to be considered and, constraints including timescales and resources. Students will understand how to create preproduction documents in relation to client requirements and how to plan projects to meet these needs. Unit 3 – Creating a media product Students will develop knowledge and understanding of the production processes of producing a media product from one of the following: • Print-based product • Audio-visual product • Audio product
Standard requirements - 5 x level 2 qualifications: GCSEs at level 4 or above or BTECs at a pass or above, including at least grade 4 in English and Mathematics.
- Unit 1 – 2 hour exam – Media products andaudiences - Unit 2 – 2 hour exam - Pre-production andplanning - Unit 3 – Coursework - Creating a media product - Unit 21 – Coursework – Plan and deliver a pitch fora media product - Unit 20 – Coursework – Advertising media - Unit 24 – Coursework – Cross media industry awareness