The course is a combination of theory, analysis and practical application, therefore requiring good written and communication skills. At A level you will undertake critical analysis of a range of different media forms including television, advertising, print media and online media; applying a variety of theoretical approaches, along with knowledge and understanding of media language investigating how texts position audiences to respond in particular ways. Additionally you will create a cross-media practical production comprising of a music video and front cover and double page spread for a magazine. Practical work is worth 30% and each exam of the two exams is worth 35% of the final grade.