You will study 3 mandatory units and 3 optional units. The mandatory units are: • Media products and audiences – The aim is for you to develop your understanding of how different media institutions operate in order to create products that will appeal to specific target audiences. • Pre-production and planning – By completing this unit, you will understand the pre-production process the creative media industry follows when creating a product. You will learn how to carry out research in the planning stage of a media production and about the various acts of legislation that need to be considered. • Create a media product – The aim of this unit is for you to develop knowledge and understanding of the processes of creating a media product. The optional units are: • Planning and pitching a media product • Advertising • Cross-media awareness