Digital Media will provide learners with the opportunity, through applied learning, to develop the core specialist knowledge, skills and understanding required in the digital media sector. Students will develop an understanding of how different media institutions operate to create products that will appeal to specific target audiences. Students will understand the pre-production processes that the creative media industry follows when creating a product. Students will also develop knowledge and understanding of the production processes for producing either a print-based, audio-visual or audio-media product. Digital Media is an excellent opportunity to learn and develop professional-standard skills that are highly desired and sought after in the workplace, across many different media sectors. Digital technologies are changing the world. They play a part in everything – from the way we work, to how we spend our leisure time and how businesses operate. These changes bring lots of new, exciting career opportunities in almost every professional sector. These could include audio-visual technicians, computer games developers, computer service technicians, forensic computer analysts, graphic designers, photographic technicians, web designers, and web editors.