The Cambridge National in Enterprise and Marketing will equip you with sound specialist knowledge and skills for everyday use. It will challenge all students, including high attaining students, by introducing you to demanding material and skills; encouraging independence and creativity; and providing tasks that engage with the most taxing aspects of the National Curriculum. This qualification has three mandatory units: • Enterprise and Marketing Concepts In this unit, you will learn about the key factors to consider and activities that need to happen to operate a successful small start-up business. Topics include: o Characteristics, risk and reward for enterprise o Market research to target a specific customer o What makes a product financially viable o Creating a marketing mix to support a product o Factors to consider when starting up and running an enterprise. • Design a Business Proposal In this unit, you will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. Topics include: o Market research o How to identify a customer profile o Develop a product proposal for a business brief o Review whether a business proposal is financially viable o Review the likely success of the business proposal. • Market and Pitch a Business Proposal In this unit, you will develop pitching skills to be able to pitch your business proposal to an external audience. Finally, you will review your pitching skills and business proposal using self-assessment and feedback gathered. Topics include: o Develop a brand identity to target a specific customer profile o Create a promotional campaign for a brand and product o Plan and pitch a proposal o Review a brand proposal, promotional campaign and professional pitch.