Business Studies:Single

Course summary

Component 1: Marketing and People Students will study the market, including meeting customer needs and the marketing mix and strategy. They will consider how businesses manage people and how entrepreneurs are leaders. Managing Business Activities Theme two starts with a study of financial planning, considering how businesses raise and manage finances. The management of other resources and external influences on business are considered. Component 2: Business Decisions and Strategy Students’ understanding of businesses is developed through considering business objectives and strategies and methods of business growth. This entails decision-making techniques and further influences on business decisions. Students will assess competitiveness and how businesses manage change. Global Business The wider world is considered through globalisation, global markets and business expansion and how global marketing is conducted by global industries and companies (multinational corporations).