Business Studies:Single

Course summary

Theme 1: Meeting customer needs, The market, Marketing mix and strategy, Managing people , Entrepreneurs and leaders. Theme 2: Raising finance, Financial planning , Managing finance, Resource management, External influences. Theme 3: Business objectives and strategy , Business growth, Decision-making techniques, Influences on decisions, Assessing competitiveness, Managing change. Theme 4: Globalisation, Global markets and business expansion, Global marketing, Global industries and companies (multinationals).