The course comprises the following four sub-themes: Theme 1 Marketing and People • Meeting customer needs • The Market • Marketing Mix and Strategy • Managing People • Entrepreneurs Theme 2 Managing Business Activities • Raising finance • Financial planning • Managing finance • Resource management • External influences Theme 3 Business Decisions and Strategy • Business objectives and strategy • Business growth • Decision-making techniques • Influences on business decisions • Assessing competitiveness • Managing change Theme 4 Global Business • Globalisation • Global markets and business expansion • Global marketing • Global industries and companies The Edexcel A level in Business encourages learners to: • develop an enthusiasm for studying business • gain an holistic understanding of business in a range of contexts • develop a critical understanding of organisations and their ability to meet society’s needs and wants • understand that business behaviour can be studied from a range of perspectives • generate enterprising and creative approaches to business opportunities, problems and issues • be aware of the ethical dilemmas and responsibilities faced by organizations and individuals • acquire a range of relevant business and generic skills, including decision • making, problem solving, the challenging of assumptions and critical analysis • apply numerical skills in a range of business contexts This A level specification introduces learners to the dynamic business environment and the importance of entrepreneurial activity in creating business opportunities and sustaining business growth. Learners will have the opportunity to develop a wide range of essential skills required for higher education and employment. The focus of the specification is to nurture an enthusiasm for studying business using contemporary contexts, allowing learners to develop an appreciation of the strategic, complex and interrelated nature of business issues from a local to global perspective.