Art and Design (Graphics)

Course summary

Students will be introduced to a variety of experiences that explore a range of graphic communication media, processes and techniques. Students will be expected to demonstrate all of the following: - Understanding of meaning, function, style, scale, colour and content - Awareness of their intended audience or purpose of their chosen area - Ability to respond to an issue, concept or idea, working to a brief or answering a need - Understanding of a variety of appropriate materials and genres. Students will be required to work in a range of areas relevant to graphic communication such as: - Advertising - Packaging design - Design for print - Illustration - Branding - Multimedia Students will gain a knowledge and understanding of: - Relevant materials, processes, technologies and resources - How ideas, feelings and meanings can be conveyed and interpreted in images and artefacts - A working vocabulary and specialist terminology that is relevant using the work of others to inspire them