Business Studies:Single

Course summary

The topics are organised to develop awareness of all the activities that a business undertakes: marketing, finance, production and human resource management. After the theoretical perspective is gained you will be asked to apply concepts to specific, often real-life, businesses. You will develop an ability to analyse organisation structures, the markets they serve and the methods and processes they use to add value to products and services. You will be able to assess the validity of alternative approaches and you will examine these from perspectives such as overseas locations, a range of stakeholders, and the impact of competition. Conceptual knowledge is augmented by a range of practical skills such as numerical problem-solving, data analysis and financial decision-making techniques. You will be taught to evaluate business activities to provide well-reasoned arguments based on quantitative and qualitative factors.