Business Studies:Single

Course summary

Business is a very popular subject with two sets being run in both Years 12 and 13. It is a very successful subject proving to be a gateway for future studies in a wide range of business-related courses at university. Within the Department, much use is made of the extensive resources including newspapers, magazines, the latest business books, the Internet and business broadcasts on radio and television. Our students are inquisitive and are interested in the world around them. Business is an exciting, academic and contemporary subject. We begin by assessing the challenges and problems faced by businesses at start-ups and how they can overcome them. Later, we move on to how businesses manage to grow successfully. Students learn about business strategies and how businesses cope with change in the internal and external environment. 1. Marketing and People Marketing includes: Market research Marketing strategy Marketing mix People include: 1. Recruitment and selection Organisational structure Motivation and leadership 2. Managing Business Activities Raising finance Financial planning and management Production and efficiency, and external factors 3. Business Decision Making Business objectives and strategies Business growth Decision-making techniques Managing growth and change 4. Global Businesses Globalisation Global expansion and marketing The role of multinational companies