Business Studies:Single

Course summary

The course is slit into 4 different themes. Theme 1 Students will develop an understanding of: • meeting customer needs • the market • marketing mix and strategy • managing people • entrepreneurs and leaders. Theme 2 Students will develop an understanding of: • raising finance • financial planning • managing finance • resource management • external influences. Theme 3 This theme develops the concepts introduced in Theme 2. Students will develop an understanding of: • business objectives and strategy • business growth • decision-making techniques • influences on business decisions • assessing competitiveness • managing change. Theme 4 This theme develops the concepts introduced in Theme 1. Students will develop an understanding of: • globalisation • global markets and business expansion • global marketing • global industries and companies (multinational corporations).