A level Product Design is an enjoyable, interesting and stimulating course that challenges students’ creativity and increases their awareness of design in the world around them. Due to the diversity of skills learnt in the subject, employers and universities view successful students of Design and Technology as those who can think innovatively, work independently and understand the social, moral, economic and aesthetic needs of contemporary society. The subject is regarded as a creative and academic route of study. Students who study Design and Technology at A level frequently pursue degrees in Architecture, Engineering, Product Design, Industrial Design, Marketing and Media Studies, Interior Design and Design Management. The subject also complements those wishing to pursue a career in the field of Advertising or Art and Design/Fashion Design.