You will study a range of print and audio-visual media products, including advertising, television, radio, film, newspapers, magazines, games and online media. The course will enable you to investigate issues around production, audiences and marketing, as well as the artistic and technical aspects of the media. You will become familiar with a number of media theorists and will also learn how to apply theoretical perspectives to specific media products, as well as evaluating the effectiveness of different media theories. You will develop sophisticated skills in analysing a wide range of media products, and gain an understanding of how visual, written and audio elements are used to create meaning and affect the target audience. You will also study how different groups are portrayed in the media, and will investigate a number of audience theories. You will build up a wealth of technical terminology, which you will be able to use in your written work; this will contribute to the deeper understanding of the media which you will develop. For the coursework, you will be able to choose from a range of practical print-based projects, and to follow your own personal interests in the media.