Units Studied in Year 12: Theme 1: Marketing and people This theme enables students to understand how businesses identify opportunities and develop a competitive advantage. Students develop an understanding of how businesses adapt their marketing to operate in a dynamic business environment. This theme also considers people, exploring how businesses recruit, train, organise and motivate employees, as well as the role of enterprising individuals and leaders. Theme 2: Managing business activities This theme enables students to develop an understanding of raising and managing finance, and measuring business performance. The theme outlines the importance of using resources efficiently within a business to ensure that goods or services can be delivered effectively and efficiently, and to a high quality. Students also consider the external influences that have an impact on businesses. Units Studied in Year 13: Theme 3: Business decisions and strategy This theme moves from functions to strategy, enabling students to develop their understanding of the core concepts and to take a strategic view of business opportunities and issues. Students analyse corporate objectives and strategy against financial and non-financial performance measures. The theme covers the causes and effects of change and how businesses mitigate risk and uncertainty. Theme 4: Global business Students investigate businesses that trade on a global scale and explore their reasons for doing so. Students develop an understanding of the globally competitive environment and consider the ethical and moral dimensions of global business activities.