This qualification has been developed in consultation with employers in the business enterprise sector to ensure it enables learners to develop the skills and behaviours that will give them the best opportunity to be successful when applying for work. All the content of the qualification is mandatory and relates directly to the skills, knowledge and behaviours expected by employers in this sector. The areas covered include: • enterprise skills • marketing • business planning • pitching an enterprise idea. Learners will also enhance their broader skills in literacy and numeracy, which will be invaluable in supporting progression in other areas. In addition, they will develop transferable technical and practical skills in communication (working with colleagues, employers and clients), and research and project work (providing learners with an opportunity to demonstrate their reflective practice by suggesting alternative approaches to a problem). The units are designed to enable learners to develop their enterprise skills through experiential technical learning. This requires them to engage in the development, research and review of an enterprise idea. Learners develop underpinning knowledge and understanding in: Unit 1: The Business Enterprise Environment. Unit 2: Researching a Concept for a New or Revised Product or Service and Unit 3: Promoting and Financing an Enterprise Idea, learners investigate an enterprise idea from a range of technical perspectives. The skills and knowledge gained in this qualification are drawn together in the synoptic unit, which is Unit 4: Planning and Pitching an Enterprise Idea.