Digital Media Level 3

Course summary

What will I study In this vocational Media Studies course you will learn to be critical of the media products in the world around us, you will understand how advertising, TV, radio and cinema create meaning. You will explore the wide range of media industries, their ownership structures and the implications of large corporations owning many media outlets and products. The course also looks at the production processes of the media. You will learn the key conventions of media products and how they communicate to an audience. You will look into ways you can create your own products to attract a particular audience and use technology to produce and distribute them across a range of platforms. We cover print media, sound and radio and also video production. You will explore the processes that take place from the inception of ideas right through to their creation and consumption by an audience. Research methods are explored and you get to develop your own ideas for media products and pitch them to a client. We work closely with local media companies and have great connections with film and video producers, radio stations, print media companies and many more. We also have the sixth form radio station which is available for students to develop your skills and also produce content and programmes that can contribute to your assessments.