Degrees in business and management are among the most popular among students. The focus of these degrees is to prepare students for working within all organisations and to gain a greater understanding of how organisations operate - what they do, their styles of management and their business strategies. Marketing degrees look more closely at understanding consumer behaviour – from understanding the psychology of advertising, to developing a grasp of how the economic climate impacts particular sectors. A number of key skills will be developed throughout the course. With group work a key part of many courses, students will have built up their teamwork and leadership skills, and be able to demonstrate their ability to consider all things related to establishing their own business and marketing a product. The nature of business degrees and the practical experience that students gain will mean they are well placed to get a job in the City or in one of the top companies that recruit graduates for their annual programmes. These graduate schemes give individuals a good general grounding in business and the chance to focus on a particular area, such as human resources, finance or marketing. Topics covered during the course: Theme 1: Marketing and people Students will develop an understanding of meeting customer needs, the market, marketing mix and strategy, managing people, entrepreneurs and leaders. Theme 2: Managing business activities Students will develop an understanding of raising finance, financial planning, managing finance, resource management, external influences Theme 3: Business decisions and strategy Students will develop an understanding of business objectives and strategy and growth, decision-making techniques, influences on business decisions, assessing competitiveness, managing change Theme 4: Global business Students will develop an understanding of globalisation, global markets and business, expansion, global marketing, global industries and companies, multinational corporations