Travel and Tourism - Vocational (equivalent to 1 A-Level)

Assessment

Unit 1: The World of Travel and Tourism (Exam) This unit provides the foundation for learners to study other units in travel and tourism. They will explore the key components and scale of the industry, using data to analyse key trends and their impact. Unit 2: Global Destinations (Exam) Learners investigate and analyse information regarding the features and appeal of global destinations, travel planning, and the factors and trends affecting the changing popularity of global destinations. Unit 3: Principles of Marketing in Travel and Tourism (internal assessment) Learners investigate the use of marketing in travel and tourism organisations and how to meet customer expectations in order to inform a promotional campaign of their own design. Unit 4: Visitor Attractions (internal assessment) Learners develop analytical skills as they investigate the nature and role of both built and natural visitor attractions, their commercial success, appeal, response to diverse visitor needs and the importance of delivering a memorable visitor experience.