Business Studies:Single

Course summary

Business is a course that helps students gain a better understanding of the real world. You will learn how businesses are run, the problems that they experience, and how these problems can be lessened. The first year is all about understanding types of businesses and the key functional areas within them: marketing, operations, finance & human resources. Topics are: Theme 1 - Marketing and people: Meeting customer needs, the market, Marketing mix and strategy, Managing people, Entrepreneurs and leaders. Theme 2 - Managing business activities: Raising finance, Financial Planning, Managing finance, Resource management, External influences. The second year looks more at overall business strategy. It builds upon knowledge gained in the first year to consider wider business such as ethics and globalisation. Topics are: Theme 3 - Business decisions and strategy: Business objectives and strategy, Business growth, Decision-making techniques, Influences on business decisions, Assessing competitiveness, and Managing change. Theme 4 - Global business: Globalisation, Global markets and business expansion, Global Marketing, Global industries and companies (multi-national corporations).