Business Studies:Single

Course summary

By investigating and analyzing how and why businesses are successful and suggesting how they can improve, this course provides you with the skills and knowledge to learn about organizations from how they motivate staff to managing budgets and major projects. This course is structured into four themes and consists of three externally examined papers. You will be introduced to business and build knowledge of core business concepts. Applying this knowledge to business contexts will develop a broad understanding of how businesses work. Breadth and depth of knowledge and understanding, with applications to a wider range of contexts and more complex business information, are also developed. You will take a more strategic view of business opportunities and issues. Our team will encourage you to use an enquiring, critical, and thoughtful approach to the study of business. You will explore: - Meeting customer needs - The market - Marketing mix and strategy - Managing people - Entrepreneurs and leaders - Raising finance - Financial planning - Managing finance - Resource management - External influences - Business objectives and strategy - Business growth - Decision-making techniques - Influences on business decisions - Assessing competitiveness - Managing change - Globalization - Global markets and business expansion - Global Marketing - Global industries and companies (multinational corporations)