Business Studies:Single

Course summary

Theme 1 • meeting customer needs • the market • marketing mix and strategy • managing people • entrepreneurs and leaders. Theme 2 • raising finance • financial planning • managing finance • resource management • external influences. Theme 3 • business objectives and strategy • business growth • decision-making techniques • influences on business decisions • assessing competitiveness • managing change. Theme 4 • globalisation • global markets and business expansion • global marketing • global industries and companies (multinational corporations).