Business Studies:Single

Course summary

This course is designed to introduce students to the main functional areas of business and the skills and motivation behind the entrepreneur. It also helps develop an understanding of the economic environment in which businesses operate and the part they play in the local, national and international economy. The specification is divided into four themes of study: 1. Marketing & People: meeting customer needs; the market marketing mix and strategy; managing people; entrepreneurs and leaders. 2. Managing Business Activities: raising finance; financial planning; managing finance; resource management; external influences. 3. Business Decisions & Strategy: this further develops the concepts from Theme 2 and students will develop an understanding of business objectives and strategy; business growth; decision-making techniques; influences on business decisions; assessing competitiveness; and managing change. 4. Global Business: this further develops the concepts from Theme 1 and students will develop an understanding of globalisation; global markets and business expansion; global marketing; global industries and companies (multinational corporations).