Business Studies:Single

Course summary

Business does what it says; we study businesses and how they operate. The approach to the course is less theoretical than Economics and involves studying how today’s businesses carry out their various functions - including marketing, finance, people and operations management. The course looks at how external factors aect businesses (such as competition, consumer demand, the activities of pressure groups and ethical issues) and how businesses react to them. It also draws together the business functions and the external environment to study the objectives and strategies that businesses adopt. In the second year of the course there is a strong focus on global business, and the course content becomes increasingly contemporary and there are multiple opportunities to extend learning beyond the syllabus. The course also allows students to relate to their experiences with Young Enterprise and other extra-curricular activities.