Business Studies:Single

Course summary

You will study business in a variety of contexts, from small, UK based firms to large multinationals. You will be encouraged to follow business developments and to think critically about contemporary business issues. The “right” answer will depend on the problem in front of you and you need to be able to think issues through well-reasoned arguments and make recommendations. It involves analysing situations and making choices. There are ten sections: 1. What is business? 2. Managers, leadership and decision making 3. Decision making to improve marketing performance 4. Decision making to improve operational performance 5. Decision making to improve financial performance 6. Decision making to improve human resource performance 7. Analysing the strategic position of a business 8. Choosing strategic direction 9. Strategic methods: how to pursue strategies 10. Managing strategic change