Business Studies

Course summary

• The dynamic, competitive, uncertain and frequently hostile environment in which businesses operate • How businesses adapt to their internal and external environment • Different types of business structures • How the ownership of business and its objectives are interrelated • The importance of different business functions and how they work together • The internal workings and management of organisations • How a range of people and organisations including customers, managers, creditors, owner/shareholders and employees can influence business behaviour • How to develop a critical understanding of organisations, the markets they serve and the process of adding value • The importance of the customer experience and how businesses communicate with customers • The importance of customer satisfaction and customer loyalty • Techniques to analyse and potentially solve business problems