Business Studies:Single

Course summary

This course examines the way in which businesses operate by breaking them down into functional areas and examining each in detail. Year one of the course gives an overview of these functional areas; pupils will get an introduction to how businesses work and study the key functions of marketing, people, finance and operations. In year two pupils will develop concepts introduced in the first year by studying business objectives and strategy, including what happens when they grow and begin to consider the impacts and opportunities of globalisation. Please note economics and business are quite different. Seek guidance if you are unsure which of these subjects is more suitable for you. The A Level in business covers four main component areas: Marketing and People Students build an understanding of how businesses try to meet customer needs, the marketing mix, how to manage human resources and the process of entrepreneurship. Managing Business Activities Students build an understanding of how businesses raise finance, financial planning, resource management, and the effect of changes in the external environment such as economic shocks and consumer trends. Business Decisions and Strategy Students develop their understanding of concepts introduced in component 2, studying the strategic direction of business, how they grow, make decisions and manage change. Global Business Students develop their understanding of concepts introduced in component 1, studying globalisation, global marketing and multinational corporations.