Business Studies

Assessment

• Unit 1: Exploring Business • Unit 2: Developing a Marketing Campaign • Unit 3: Personal and Business Finance • Unit 4: Optional Unit (the full details are to be confirmed at time of going to press but may include recruitment and selection, customer service, market research and the English legal system). Three out of four units will be studied by completing coursework investigating at least one actual business, and the fourth topic is assessed through an external examination. You will develop your skills of independent learning, research, problem solving and organisation. Organisation is important so you can cope with the significant workload of completing weekly coursework activities. Analysing data and communicating using written, numerical, visual and verbal methods are all part of the course. Before and throughout the course pupils are encouraged to read up on businesses (brands, sports clubs, festivals, cars etc) that they are interested in. Pupils are also expected to take an interest in current business news so that they can begin to understand the causes and effects of consumer, business and government behaviour.