Art and Design (Graphics)

Course summary

Graphic Communication looks to develop an understanding of the language of communication: informing, persuading and illustrating ideas in a visually stimulating, imaginative and effective manner. It combines photography, type, illustration, creative problem-solving and imaginative thinking to achieve this. The course gives students the skills and understanding to explore ideas and concepts in communication design creatively and imaginatively. It covers topics from Editorial/Magazine Design, Music graphics, Advertising, Logo design, Architectural graphics, Retail graphics, Information graphics, Marketing, Branding and Moving Image. Students entering the Sixth Form at Rugby to study a creative subject will follow the highly flexible A Level Art and Design course. This will enable all students to select their own route through the two-year course. The course provides all students with an exciting, wide-ranging experience that can be tailored to suit their own interests or needs. All students will be expected to develop a range of skills which they can use to further their own work and personal interests. They will be encouraged to be flexible in their approach to the subject and willing to take risks in the fulfilment of their work. Thinking laterally, critically and creatively and acquiring good problem-solving skills will be key aspects of the course. A comprehensive understanding of the subject will be promoted through depth and rigour.