Art and Design (Graphics)

Course summary

In LVI, students explore great brands and the campaigns that have impacted society, considering the potential they now have as designers to engage and manipulate their target audience. The early part of the course provides students with a set brief and structures the development of technical skills, whilst towards the end of the year, students begin their personal projects and develop a brief of their choice. With guidance from teachers, this project becomes Component 1 and is worth 60% of the final grade. In UVI, students continue to work on their personal projects and write an essay (1,000-3,000 words) to support their practical work. In UVI, students are encouraged to engage with a wide range of marketing platforms including website, app and merchandise design. Component 2 is a project set by the exam board and is worth 40% of the final grade. Students work to develop a personal project to a starting point, culminating in a 15-hour practical examination.